
đ Iâve written hundreds of articles about LinkedIn here on the Executive Career Brand blog and on other job search/career sites since 2007. In fact, most of my clients come to me through LinkedIn, so I know a lot about strategic positioning and getting found on LinkedIn. Since then Iâve studied it and kept up with how it works. when the platform was very young and little-used by most executives.
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â First Steps in Planning Your LinkedIn Strategy (3 chapters) â Build Your LinkedIn Profile, Section-by-Section (17 chapters) â Refine and Enhance Your LinkedIn Profile (2 chapters) â Build and Engage Your LinkedIn Network (4 chapters) â Stay Top-of-Mind on LinkedIn (8 chapters) â Miscellaneous Things to Know About LinkedIn (5 chapters)ÄȘlong with all the meaty content, Iâve included advice from a number of experts, plus many links to further information in LinkedIn Help. whether you have tons of time to spend on LinkedIn, or only an hour or so each week. Within the 137 pages in 39 chapters, this guide provides clear and actionable advice, tips and strategies to up your LinkedIn game. Hereâs what youâll find in my LinkedIn Guide They donât know that they can spend minimal time on LinkedIn and get great results.
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until all of a sudden theyâre facing a job search and they realize their LinkedIn profile stinks.ÄȘnd they donât know how to use LinkedIn to stand out, generate interest, build brand visibility, and accelerate their executive job search. They sort of get it.Ä«ut most of them put together a bare-bones LinkedIn profile and then forget about it. In my experience, many executives know at least some of the reasons LinkedIn is important. Iâm almost positive youâre not doing these things. There are a number of critical things you must do with your LinkedIn profile and your LinkedIn activities, in general. â Your LinkedIn profile provides critical âsocial proofâ corroborating the claims youâve made about yourself verbally and on paper (resume, biography, cover letters, etc.). And, your LinkedIn engagement and activities can help minimize age discrimination. â Having a strong LinkedIn profile indicates that youâre social media savvy and up-to-date with the new world of work. When hiring professionals do a Google search on âyour nameâ to assess you (a standard practice), your LinkedIn profile will likely show up within the first several search results. â Having a strong, fully fleshed out, keyword-rich LinkedIn profile boosts high-quality search results for âyour nameâ. Just to keep pace with them, you need to do the same. â Many of the people competing for the jobs you want â with the employers youâre targeting â are using LinkedIn to be found and network their way into these jobs. LinkedIn is the most important place for job search and career social networking. â Networking your way into your target companies, and staying top-of mind with people who can help you are the best ways to land your next great gig. That makes LinkedIn one of the best places to be found online by recruiters and hiring decision makers. â Recruiters have embraced LinkedIn as their #1 tool for referrals, candidate research and sourcing, and for publishing job openings. â Your branded LinkedIn profile helps position your unique ROI to your target employers, advance your thought leadership and subject matter expertise, and expand your network and brand evangelists. Some of the Many Reasons LinkedIn Is a Job Search Must Youâre struggling overall with how to best use it for personal branding, executive job search and career management.Ä«ecause LinkedIn is so widely used and well-regarded, NOT having a strong LinkedIn profile that represents the real âyouâ â and using the platform wisely â can actually be detrimental to you.ÄȘlong with being invisible (or barely visible) to the very people you need to be positioned in front of, youâre representing yourself as out of date with the digital age and the latest career management best practices. Youâre somewhat active there and people are finding you, but you arenât getting enough of the right people reaching out to you.

â You spent time creating a robust, targeted and branded LinkedIn profile. things that will make a real difference to your next employer. It doesnât bring out all the things you have to offer. â Your profile doesnât present you in the best light. or get active on the site and take advantage of all LinkedIn has to offer. â You rarely (if ever) log into your LinkedIn account. â Your LinkedIn profile is pretty good, you think, but nothing much is happening for you on LinkedIn. You know you need to do more with LinkedIn, but you donât know how and where to start. â You have NO LinkedIn profile or a bare-bones profile. You need help with LinkedIn if any of the following describe you: If you landed on this page, youâre thinking you need a LinkedIn guide to help you best use this most important and powerful social networking tool.
